What to make of The First Annual Rob Pruitt Art Awards which took place on October 29, 2009 at The Guggenheim Museum in association with White Columns and Calvin Klein Collection? Art prizes with designer names attached have been around since the 1990s, but this was the first “awards show” styled event that mimicked the celebrity-watching antics of the Academy Awards. Part performance art, part Guggenheim benefit, and part droll commentary on awards ceremonies, the event was produced by conceptual artist Rob Pruitt, who doubled as the evening's MC. Attendance was by invitation only (likely relative to patron size and/or art world status), and the process for selecting awardees was left largely to the imagination. As Rhonda Lieberman points out in her ArtForum diary, “it was the cool lunch table of the art world celebrating itself.” Read the rest of this post on my blog We Have The Technology, on glasstire.com.
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